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多讀書可以培養自信，強化獨立思考的力量，也能增進自己的知識
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多讀書(Marketing Management in China)是培養思考能力和表達能力的最佳方式，也可以培養自信、強化獨立思考的力量，如果你要買這本書Marketing Management in China，最方便的管道就是上博客來網路書局購買Marketing Management in China，網路書局少了傳統書局的人事水電的成本，通常購買Marketing Management in China價格都會比較便宜，多看好書Marketing Management in China充實自己真的很不錯
商品網址: http://www.books.com.tw/exep/assp.php/kiuqiu99/products/0010421108
博客來網路書局商品訊息功能:
商品訊息描述:
Marketing Management in China brings the landmark work of marketing gurus, Philip Kotler and Kevin Lane Keller to China.This edition, adapted by Professor Taihong Lu of Sun Yat-sen University, takes a journey into a truly Chinese vista of marketing management. With content, language, and presentation shaped to the demands of the world’s fastest burgeoning economy, this is one textbook that marketing students of the new millennium cannot do without.
Concise content — An effort has been made to keep the content concise to help students grasp key concepts quickly. Brevity has been achieved by keeping the content relevant to the Chinese context, having taken into account the subtleties between local and foreign consumer behaviors, market environments.
Clear, accessi博客來網路書店ble language — The use of simple and clear English facilitates critical understanding of the text.
Visual learning aids — Vivid illustrations, diagrams and tables complement the text at apt junctures, aiding comprehension. At the same time, visual learning cues help summarize important points.
Strong selection of international and Chinese cases
Finding quality China-context cases that are current is challenging for most instructors. This adaptation provides hard-to-find and well-researched China cases that offer insights while covering a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to venture overseas.Percentage of case contexts:
30% China companies in China context (Baidu, Vanke, Guomi)
15% China companies in international context (Huawei, Haier)
15% international companies in China context (P&G, Wal-mart, Dell)
40% international companies in international context (Coco-cola, Microsoft)
商品訊息簡述:
作者： Kotler
新功能介紹- 出版社：華泰文化
新功能介紹 - 出版日期：2009/01/01
- 語言：英文
Marketing Management in China
商品網址: http://www.books.com.tw/exep/assp.php/kiuqiu99/products/0010421108
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多讀書可以培養自信，強化獨立思考的力量，也能增進自己的知識
買書就到博客來網路書店裡面的，可以多看看暢銷書排行榜的好書
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